Young choose wine in a box as their tipple of choice and rum is top spirit over gin

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Hugh Browne of Sainsbury’s, which carried out the review of drinking habits, said: “Lockdown gave Bag in Box wine a real opportunity to shine. Shoppers could get the same great taste in a larger container that kept their wine fresh for six weeks from opening, which meant fewer trips to the shops.

“This made the move to a Bag in Box wine an easy decision for many customers.”

Drinking boxed wine over a bottle is seen by some experts as preferable, because it allows less oxygen to contaminate the taste.

English wine has also continued to sparkle, with one in five people choosing to buy British on average once a month and 19 percent preferring the taste over plonk from more well-known regions, such as France.

Wine expert Helena Nicklin said: “Vineyards across England have more than doubled and English sparkling wines have won many international awards. With our nation’s growing expertise the English wine industry will continue to grow.”

Meanwhile, rum is tipped to replace gin as the most popular spirit.

More than one in three 25-44 year-olds claimed to enjoy drinking rum and said that it could be their choice when they next had a drink.

Spirits’ expert Tom Sandham said: “Rum’s growth has been slower than gin, but its time has certainly come.”



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