Meghan, Duchess of Sussex, could earn more than £24,000 per Instagram post if she were to become an “influencer” full-time, new research has revealed.
The expert findings found that if she were to promote sponsorship deals and brand partnerships on her and Prince Harry’s Instagram, she could charge enough to cover the couple’s expenses for a year in just 27 posts.
The news comes as Meghan could be returning to writing about all things food, health and wellness on her now-defunct lifestyle blog The Tig as she filed new trademark documents earlier this year.
The research, conducted by JeffBet, examined Meghan and Prince Harry’s Instagram — under their @sussexroyal account — and looked at their audience, engagement rate, and average likes to calculate her potential earnings.
If promoted products were to make their way over to the couple’s Instagram — which currently has 9.4 million followers and a 5.82 percent engagement rate — they could make a small fortune for just one upload, as the findings show they’re valued at an estimated £24,200 per sponsored post.
Speaking on the research, a JeffBet spokesperson claimed that Harry and Meghan could make “astronomical” amounts from paid partnerships, outdoing Instagram’s current “It Girl” and daughter of Lionel Richie, Nicole.
They said: “It’s been really interesting to see how Meghan has chosen to use her platform after departing from the Royal Family — and it stands to reason she’d look to return to her pre-engagement passion projects, now that she has the time, space and freedom to.
“Despite that, it’s a bit uncanny to imagine how much she — and Prince Harry — could make from advertising their favourite products online. Their per-post value is astronomical, and realistically they stand to make even more than that, based on their relevance alone.”
According to papers obtained by the New York Post earlier this year, Meghan is planning to launch a “revamped” version of her popular blog The Tig which she closed down in 2017 after getting engaged to Harry.
At the time, a source told People that although the blog closing followed the couple’s announcement, it was closed because running it had become a “labour of love” which was a “full-time job”.
On The Tig, which Meghan named after her favourite red wine Tiganello, the Duchess created a “community” with her “Tig friends”.
As she described it in her farewell message: “What began as a passion project (my little engine that could) evolved into an amazing community of inspiration, support, fun and frivolity.”
Her last post before leaving was shared in 2018, discussing her New Year’s resolutions where she advised that her readers “approach life playfully” and “leave room for magic”.
The relaunched blog would include articles and interviews about “food, cooking, recipes, travel, relationships, fashion, style, interior, design, lifestyle, the arts, culture, design, conscious living, health and wellness”, according to the papers.
Sources told the Mirror that she was looking to compete with the likes of Gwyneth Paltrow’s brand Goop.
The papers have also said that she would act almost like an agony aunt on the blog, offering “commentary in the field of personal relationships”.
Meghan shared food recipes and recommendations on The Tig 1.0 and has long described herself as a “foodie”. She recently shared her “famous” recipe for her Lemon Oil Cake in chef José Andrés’s new cookbook.
The Duchess has been pursuing new ventures of late such as her Spotify podcast series Archetypes for which she won a People’s Choice Award.
The Sussexes signed an £18million deal with Spotify in 2020 and have released a docu-series about their experiences.
Earlier this year, Harry released his highly anticipated memoir Spare which sold more than 1.43 million copies on its first day on sale in the US, Canada and the UK according to Penguin Random House.
The Duke reportedly made £16million from the book deal. Spare was the fastest-selling nonfiction book in the UK since records began.