How I’m a Celeb winners can rake it in on Insta – with Vicky Pattison ‘worth £14k a post… but Tony Blackburn only £12′


BEING a reality TV star pays off – but it pays off for some A LOT more than others.

And that’s especially true for the winners of I’m A Celebrity… Get Me Out of Here!, where potential social media earnings range from tens of thousands for some to a tenner for others.


Queen of the Jungle Vicky Pattison can make over 1,000 times more per Instagram post than some of the other I’m a Celeb winners[/caption]

Vicky Pattinson, who won the 2015 series, could charge a whopping £14,400 per post thanks to her 4.6million-strong army of followers, whereas series one winner Tony Blackburn could only make £12 flogging brands to his more modest Instagram audience of 3,800, according to new research from OnBuy TV.

With I’m A Celeb moving to a Welsh castle due to the coronavirus pandemic, we investigate how popular each King and Queen of the Jungle really is on social media, their net worth and how much money they could earn per post.

Vicky Pattison

Vicky Pattinson
Rex Features

Vicky Pattison became Queen of the Jungle in 2015[/caption]

Net worth: £1.5million

Instagram followers: 4.6million

Charge per post: £14,398

Topping the I’m A Celeb rich list is Vicky Pattison, who won the show in 2015.

The 33-year-old first shot to fame after appearing in MTV’s Geordie Shore, from which she reportedly pulled in £500,000 over three years.

Out of all the I’m A Celeb winners, Vicky could make the most on Instagram

Since then, Vicky has taken part in a string of successful shows such as Ex on the Beach, Celebrity MasterChef and E4’s Celebrity Coach Trip, as well as guest appearances on Celebrity Juice, This Morning and a panellist spot on ITV’s Loose Women.

A large chunk of the brunette’s fortune also comes from her three books, a fitness DVD and a fashion line with Ann Summers.

The reality TV star currently lives with her TOWIE boyfriend Ercan Ramadan in a lavish house in Essex, with the pair’s sofa apparently so expensive that she refuses to have sex on it.

Stacey Solomon

Stacey Solomon
Rex Features

Stacey, who became Queen of the Jungle in 2011, is currently dating fellow I’m A Celeb winner Joe Swash[/caption]

Net worth: £4million

Instagram followers: 3.6million

Charge per post: £11,268

TV personality and singer Stacey Solomon was crowned Queen of the Jungle in 2011.

Former X Factor star Stacey, now 30, finished in third place in the singing competition in 2009 and later released her debut album and toured the UK.

Former singer Stacey Solomon, pictured with husband Joe Swash and their sons, has made a large chunk of her fortune from TV appearances
Refer to Caption

Much of Stacey’s money comes from her TV career – she has taken part in everything from ITV2’s Love Island After Sun and Top Dog Model and was a regular feature on Loose Women.

The blonde bombshell also co-hosted the I’m A Celeb spin off, Extra Camp, and the fourteenth series of The X Factor in 2017.

Jacqueline Jossa

Jacqueline Jossa
Rex Features

Jacqueline Jossa became Queen of the Jungle last year, beating Roman Kemp and Kate Garraway to the throne[/caption]

Net worth: £1.2million

Instagram followers: 2.9million

Charge per post: £9,077

The 27-year-old English actress first appeared on our screens in 2010 as Lauren Branning in BBC’s EastEnders, where she reportedly raked in a six-figure salary.

The mum-of-two isn’t short for cash, having been paid £75,000 for her time on I’m A Celeb, which she won in 2019.

The soap star reportedly made a six-figure salary during her time as Lauren Branning on EastEnders
Refer to Caption

The soap star reportedly made a six-figure salary during her time as Lauren Branning on EastEnders[/caption]

Jacqueline also has her own fashion line with In The Style and was recently rumoured to replace Michelle Keegan on Our Girl, before talks fell through.

Scarlett Moffatt

Scarlett Moffatt
Rex Features

Scarlett became Queen of the Jungle in 2016 and has since appeared in a string of TV shows[/caption]

Net worth: £1million

Instagram followers: 2million

Charge per post: £6,260

Best known for taking part in Channel 4’s Gogglebox, Scarlett Moffatt, 29, became Queen of the Jungle in 2016.

Best known for her time on Channel 4’s Gogglebox, Scarlett recently announced that she’ll be showing off her singing skills on Celebrity Karaoke Club

Since then, the TV personality from County Durham has joined a string of shows such as Ant & Dec’s Saturday Night Takeaway and Channel 4’s documentary The British Tribe Next Door, where she lived with her family in a remote village in Namibia.

Scarlett recently showed off her singing skills to fans on social media, before revealing that she will be going on Celebrity Karaoke Club.

Georgia Toffolo

Georgia Toffolo
Rex Features

Georgia Toffolo won I’m A Celeb in 2018 after an emotional time in the jungle[/caption]

Net worth: £800,000

Instagram followers: 1.8million

Charge per post: £5,634

The 25-year-old blonde babe first drew attention when she joined the cast of Made in Chelsea in 2014, strutting her stuff with the rich kids in London.

Georgia Toffolo

Georgia loves spending her fortune travelling in some of the world’s most exclusive resorts[/caption]

After winning the 17th series of I’m A Celeb, Toff took part in Hunted – Stand Up To Cancer alongside Prime Minister Boris Johnson’s dad, Stanley Johnson.

The jet-setter can often be seen on holiday at idyllic locations, such as her recent luxurious trip to the Maldives.

Joe Swash

Joe Swash
Rex Features

Joe became King of the Jungle in 2008 and is the highest-paid man on the I’m A Celeb Instagram list[/caption]

Net worth: £100,000

Instagram followers: 1.6million

Charge per post: £5,008

Joe recently made headlines when his girlfriend Stacey Solomon told the world it’s ‘too hot to have sex’ during the heatwave.

Joe Swash is better known as Mickey Miller from EastEnders

The 38-year-old actor first shot to fame in his role as Mickey Miller on BBC’s EastEnders, but also works as a presenter for ITV2.

He is the highest paid King of the Jungle on Instagram, having won I’m A Celeb in 2008 and earlier this year also won Dancing On Ice.

Harry Redknapp

Harry Redknapp
Rex Features

The crown was placed on Harry’s head last year, as he became the nation’s favourite person in the jungle[/caption]

Net worth: £14million

Instagram followers: 1.3million

Charge per post: £4,069

Sports legend Harry Redknapp, 73, made his fortune on the field.

The English football manager and former player has worked with some of the top names in football, including Tottenham Hotspur, West Ham and AFC Bournemouth.

Harry Redknapp is one of the most famous managers in English football

He also celebrated a FA Cup win in 2008, when he was the manager for Portsmouth.

Harry, who is married and has two grown children, often shares snaps of his family on social media and of course, the passion for his favourite sport.

Gino D’Acampo

Gino D'Acampo
Rex Features

The dishes served up in the jungle were not quite what Gino was used to but he still won the show[/caption]

Net worth: £8million

Instagram followers: 1.1million

Charge per post: £3,443

Gennaro ‘Gino’ D’Acampo became a household name in British kitchens after he secured a regular gig on This Morning.

The Italian celebrity chef owns several restaurants in the UK under the brand My Restaurant and has also published multiple cookbooks.

Gino made his fortune in cooking and owns several restaurants in the UK

Gino, 44, shares recipes and cooking tips on social media but is also a family man, often uploading snaps of his three children.

He became King of the Jungle in 2009.

Dougie Poynter

Dougie Poynter
Rex Features

The 32-year-old won I’m A Celeb back in 2012 and could now rake in over £2,000 per Instagram post[/caption]

Net worth: £2.3million

Instagram followers: 696,000

Charge per post: £2,178.48

McFly’s Dougie Poynter has his finger in many pies.

The 32-year-old bassist amassed most of his fortune from playing in the band, which is back recording music after a hiatus.

Dougie made a decent living as the bassist of the pop rock band McFly

But Dougie also works as a model, actor and has his own fashion line, too.

Compared to fellow I’m A Celeb winners, he has a much smaller Instagram following but money doesn’t seem to be an object for the artist, who has his own luxury pad in London, complete with a music studio.

Kerry Katona

Kerry Katona
Kerry, who became Queen of the Jungle in 2004, frequently shares promotional posts on her Instagram page to make some extra cash
Granada Television

Net worth: £1.5million

Instagram followers: 620,000

Charge per post: £1,940.60

While Kerry Katona is one of the most well-known celebrities in the UK, she makes substantially less through her Instagram account than other jungle queens.

The former Atomic Kitten went into reality TV after leaving the girl group and was the star of three MTV shows that revolved around her life.

Kerry is now making extra cash through her OnlyFans account

After a slump in her career, following drama in her personal life including two divorces, the 39-year-old returned to the screen on Dancing on Ice and also stepped into the Celebrity Big Brother house.

Kerry is no stranger to branded posts on Instagram – her most recent snap is for a competition for fans to win £6,000 worth of Louis Vuitton products and a £2,000 cash prize.

Matt Willis

Matt Willis
Rex Features

Bassist Matt became King of the Jungle in 2007 and lost two stone while on the show[/caption]

Net worth: £18million

Instagram followers: 382,000

Charge per post: £1,195.66

Matt Willis started his lucrative career in the music industry as the bassist for Busted and has since released a solo album.


Matt went on to have a stint on EastEnders after his time in the jungle[/caption]

During his time in the jungle in 2006, the artist famously lost two stone while surviving on delights such as kangaroo anus, crocodile eyes and mealworms.

The 37-year-old then went on to co-host a show with his wife and popular TV presenter Emma Willis, and had a brief stint on EastEnders, as well as appeared in ITV’s Birds of a Feather.

Kian Egan

Kian Egan
Rex Features

Kian, 40, became King of the Jungle last year, beating out Caitlyn Jenner and Nadine Coyle[/caption]

Net worth: £15.2million

Instagram followers: 269,000

Charge per post: £841.97

He is one fifth of one of the most famous boy bands of all time and last year it was reported that he is the richest of them all.

Kian with his wife, Jodi Albert, and their three sons

Westlife, which was originally formed in 1998, has released a dozen albums, done even more world tours and taken home numerous awards, so this King of the Jungle has plenty of money stashed away in his bank account.

In addition to his music career, the 40-year-old Irish singer has also been a coach on The Voice of Ireland.

Carl Fogarty

Carl Fogarty
Rex Features

Carl is one of the most famous Superbike racers in the world and won I’m A Celeb in 2014[/caption]

Net worth: £34million

Instagram followers: 73,500

Charge per post: £230.06

Carl Fogarty’s potential Instagram earnings aren’t huge, but the motorcycle racer doesn’t really need the extra income.

Carl’s Instagram takings aren’t much to shout about but he has made millions as a motorcycle racer

As one of the most prominent British Superbike racers in the world, 55-year-old Foggy is a multi-millionaire.

Not only is he a record-breaker in the racing world, but Carl was also given an MBE for his achievements in 1998, before becoming King of the Jungle in 2014.

Charlie Brooks

Charlie Brooks
PA:Press Association

Charlie Brooks took home the crown in 2013 after becoming the nation’s sweetheart[/caption]

Net worth: £5million

Instagram followers: 39,100

Charge per post: £122.38

An EastEnders regular, the award-winning actress has spent most of her career on the soap, before officially departing the fictional borough of Walford in 2014.

The mum-of-one is best known for playing Janine Butcher on BBC’s EastEnders soap

Charlie Brooks has enjoyed appearances on The Bill, Wired and Bleak House, and also won the Strictly Come Dancing Christmas Special in 2011.

The 39-year-old mum-of-one runs her own drama school and isn’t very active on social media, mostly sharing tidbits about her career, family or activism.

Phil Tufnell

Paul Tufnell
AP:Associated Press

The cricketer took home the I’m A Celeb crown in 2003[/caption]

Net worth: £10million

Instagram followers: 8,860

Charge per post: £27.73

If you’re not a sports fan, you might not be overly familiar with Phil Tufnell’s work.

Phil Tufnell
Simon Jones – The Sun

Former cricket player has made £10million as a cricket player for Middlesex Country Cricket Club[/caption]

The 54-year-old former cricketer played for Middlesex Country Cricket Club from 1986 to 2002, and has also represented England at 20 One Day Internationals.

Phil’s not big on Instagram but then again, he’s already sitting pretty at £10million.

Tony Blackburn

Tony Blackburn
Rex Features

The now 77-year-old English DJ has amassed 18million over the years and won the first-ever I’m A Celeb back in 2002[/caption]

Net worth: £18million

Instagram followers: 3,799

Charge per post: £11.89

Tony Blackburn won the first-ever I’m A Celeb, way back in 2002.


Tony Blackburn has spent most of his career working as a DJ and presenter for BBC[/caption]

Now 77, the English DJ has spent most of his career working in radio for BBC, as well as Capital London and Gold Radio.

Far from being a social media influencer, Tony makes the least of his fellow jungle winners on Instagram.


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